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Data Intelligence

Data Intelligence

Data Intelligence

Turn messy data
into decisions.

Turn messy data
into decisions.

Turn messy data
into decisions.

We clean, source and generate the data behind every study, so your insights always start from information you can trust.

We clean, source and generate the data behind every study, so your insights always start from information you can trust.

We clean, source and generate the data behind every study, so your insights always start from information you can trust.

Synthetic Data

Synthetic Data

Synthetic Data

Fill the gaps real fieldwork can’t reach.

Fill the gaps real fieldwork can’t reach.

Fill the gaps real fieldwork can’t reach.

When a segment is too small, too costly or too slow to reach directly, synthetic data fills the gap without compromising the signal.

When a segment is too small, too costly or too slow to reach directly, synthetic data fills the gap without compromising the signal.

When a segment is too small, too costly or too slow to reach directly, synthetic data fills the gap without compromising the signal.

Extend thin samples

Extend thin samples

Extend thin samples

Model rare or hard-to-reach segments without waiting on fieldwork to catch up.

Model rare or hard-to-reach segments without waiting on fieldwork to catch up.

Test before you launch

Test before you launch

Test before you launch

Simulate how new segments might respond before committing budget to a full study.

Simulate how new segments might respond before committing budget to a full study.

Keep costs in check

Keep costs in check

Keep costs in check

Reduce the sample size you need to field while preserving statistical confidence.

Reduce the sample size you need to field while preserving statistical confidence.

Allocation Algorithms

Allocation Algorithms

Allocation Algorithms

The right respondent, every time.

The right respondent, every time.

The right respondent, every time.

We match each respondent to the right survey in real time, so panels stay balanced and every study starts with a sample that actually represents the market.

We match each respondent to the right survey in real time, so panels stay balanced and every study starts with a sample that actually represents the market.

We match each respondent to the right survey in real time, so panels stay balanced and every study starts with a sample that actually represents the market.

Real-time matching

Real-time matching

Every respondent is routed instantly to the study where they fit best, without manual list-building.

Balanced by design

Balanced by design

Quotas and demographics are enforced automatically, so panels never skew before fieldwork even starts.

Built for scale

Built for scale

The same logic runs whether a study needs fifty responses or fifty thousand, without extra setup.

Data Quality

Data Quality

Data Quality

Bad data never reaches your dashboard.

Bad data never reaches your dashboard.

Bad data never reaches your dashboard.

Every response is checked as it comes in, not cleaned up after the fact.

Every response is checked as it comes in, not cleaned up after the fact.

Every response is checked as it comes in, not cleaned up after the fact.

Caught before it counts

Caught before it counts

Caught before it counts

Straight-lining, speeders and bot patterns are flagged during fieldwork, not after.

Straight-lining, speeders and bot patterns are flagged during fieldwork, not after.

Consistent across markets

Consistent across markets

Consistent across markets

The same quality checks apply everywhere, so results stay comparable market to market.

The same quality checks apply everywhere, so results stay comparable market to market.

Transparent by default

Transparent by default

Transparent by default

Every exclusion is logged, so your team always knows what was removed and why.

Every exclusion is logged, so your team always knows what was removed and why.

Frequently asked questions

Frequently asked questions

Frequently asked questions

What we hear most about integrating your own data — and what happens to it.

What we hear most about integrating your own data — and what happens to it.

What we hear most about integrating your own data — and what happens to it.

Can I integrate my existing customer data from CDP or CRM systems into Uranos AI?

Yes, absolutely. Uranos AI is designed to seamlessly integrate with your existing customer data infrastructure (e.g. data from your CDP/CRM).

What is the benefit of assigning my customers to micromilieus?

Once your customer base is mapped to specific Uranos micromilieus, you can:

  • Analyze your current audience in a deeper, value-based context.

  • Identify opportunity segments for upselling, retention, or new product adoption.

  • Directly interact with corresponding Virtual Personas to explore needs, expectations, and language preferences — based on real data, not assumptions.

Will my customer data be shared or stored by Uranos?

No. The mapping is performed using anonymized or pseudonymized data. Uranos does not store or retain identifiable customer data unless explicitly authorized and contractually agreed upon.

How does the integration work?

Uranos offers a streamlined mapping process using an algorithm, which allows you to match your existing customers to the Uranos micromilieus based on key sociodemographic and behavioral signals (for example age, postal code, media use, purchase history). You do not need to share raw personal data or identities.

All questions

Data Intelligence

Data Intelligence

Data Intelligence

Start with cleaner data.

Start with cleaner data.

Start with cleaner data.

See how Uranos combines data sourcing, cleaning and synthetic generation to keep every study accurate, fast and ready to act on.

See how Uranos combines data sourcing, cleaning and synthetic generation to keep every study accurate, fast and ready to act on.

See how Uranos combines data sourcing, cleaning and synthetic generation to keep every study accurate, fast and ready to act on.

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