The Research Assistant is a 24/7 AI-powered data analyst that helps users access, interpret, and apply consumer and market insights derived from the Uranos database.

Uranos Personas are interactive AI simulations of real-world consumers grounded in Uranos' extensive sociocultural research and micromilieu frameworks. They simulate the thought patterns, language, and behavior of real consumers.

• Data Depth & Validation — Uranos Personas are grounded in empirically validated sociocultural life-world models, not just generative or social media-derived training data.

• Sociocultural Embedding — Each persona is integrated into a holistic micromilieu that encompasses values, lifestyle, media use, and consumer behavior.

• Authenticity via Real Interviews — Language patterns are derived from actual consumer interviews, not generic or synthetic scripts, resulting in more realistic and trustworthy outputs.

• Business-First Design — Built for marketers, researchers, designers, and strategists, with a clear focus on actionable insights and intuitive usability.

Yes. Data privacy and confidentiality are a top priority at Uranos. The platform is designed to meet high enterprise-level standards for data protection, especially when handling sensitive consumer and market information.

No. Uranos does not share any client data with external third parties, except as outlined in our privacy policy. This includes both raw and processed data, as well as any interaction logs with Virtualized Personas or the Research Assistant.

No. Data entered into Uranos AI — whether through conversations with Virtualized Personas or the Research Assistant — is not used to train OpenAI's models. Uranos uses API-based access to OpenAI infrastructure under strict privacy agreements that exclude all data from being used for model training.

The difference can be summarised as follows:

• Virtualized Personas — simulated consumer personas, in a conversational format.

• Research Assistant — an analytical AI assistant, in a question-based dialogue.

Both draw on the same sources: Uranos micromilieus, the Uranos database, national consumer studies where available, an LLM and the open web.

In short: Virtualized Personas are talking consumers, the Research Assistant is a talking analyst.

It can support strategy, marketing, and innovation teams by assisting with:

• Audience discovery

• Market landscape analysis

• Competitor analysis

• Persona comparison

• Opportunity mapping

• Communication planning

Its natural-language interface makes it ideal for rapid, iterative exploration during workshops or planning sessions.

For businesses that regularly conduct market research, audience segmentation, or data-driven decision-making, the Research Assistant offers a significantly faster and more efficient approach at lower cost than traditional survey methods.

For companies that have so far conducted little or no analysis as part of their decision-making — often due to cost constraints — the Research Assistant offers an efficient and cost-effective alternative to traditional studies, and a pathway toward data-driven business decisions.

Once you are logged into the Uranos platform, the Research Assistant is available instantly — no additional setup required.

• Which micromilieu(s) are currently most engaged with my brand?

• Where is the highest market potential for my product?

• What micromilieus are my core competitors targeting?

• Which media channels are preferred by my target micromilieus?

Yes. Marketers can upload a preview of their planned campaign and instantly see which micromilieu is most likely to respond. This allows brands to verify if the ad aligns with their target audience — before going live.

Uranos provides up to 300 personas per market, tailored to cover a diverse spectrum of consumers and use cases.

They are ideal for:

• Marketing strategy

• Product development

• UX and service design

• Communication testing

• Innovation and trend mapping

• Giving targeted feedback on things like design drafts or early concepts

They help teams make confident decisions based on authentic consumer mindsets.

You can ask them questions in natural language through the Uranos platform — just like you would in a focus group or one-on-one interview.

• What product features does your micromilieu care most about?

• How would you describe the brand experience?

• What kind of new products or features would interest you?

• What is your opinion on the proposed design concept?

Uranos processes and stores data on secure servers that comply with EU data protection laws (GDPR). Hosting and encryption standards align with best practices in cloud security and enterprise compliance.

Yes. As a user or client, you retain full control over your data. You can request permanent deletions in accordance with GDPR and corporate compliance standards at any time.

To ensure an appropriate level of protection for your personal data, we have implemented comprehensive organizational measures. These include, among others:

• Raising awareness and providing training to our employees on handling personal data

• Implementing access and authorization management systems

• Defining clear responsibilities and accountabilities within the company

• Regularly reviewing and adjusting our data protection processes

• Continuously monitoring compliance with data protection regulations

These measures ensure that your data is protected in accordance with current technological standards and legal requirements.