Book intro
Move beyond demographic buckets and identify groups with genuinely different needs, motivations and worldviews.
See how values and social position shape expectations, preferences and behavior.
Use the same socio-cultural logic across countries without flattening local differences.
Every number links back to the underlying market research data — verified instantly, so your team can trust it.
Open filters, tables and milieu views are picked up automatically and factored into the ongoing analysis.
Quick-start flows for audience identification, competitor analysis, market opportunities and positioning.
Add PDFs, Word, Excel, CSV files or images and analyze them alongside the market research data.
Choose exactly which datasets the Assistant may use per conversation, and export filtered views to Excel or CSV.
Product feedback
Get an instant read on how each persona would react to a new feature, message or product idea — before you build it.
Design evaluation
Hold mockups, prototypes and creative concepts up against your personas to see what will resonate and what will not.
Campaigns & headlines
Stress-test campaign ideas, headlines and ad copy against the audiences they are meant to move.
A/B test validation
Understand why one variant wins by tracing the result back to the values and motivations of your personas.
Keep chats, analyses, images, data views and presentations organized together in a single project.
Invite colleagues with the right access level and co-author the same analysis simultaneously as results develop.
Projects stay available through direct links, and their visualizations flow straight into organized, reorderable presentations.
GDPR compliant
ISO 27001 certified
AES-256 at rest
TLS 1.2 in transit
No foundation-model training
Per-conversation data scope
Role-based access levels
Audit logging
Certified server infrastructure
Malicious-code safeguards
Confidentiality agreements
Access limited to authorized users
What is the Uranos Research Assistant?
The Research Assistant is a 24/7 AI-powered data analyst that helps users access, interpret, and apply consumer and market insights derived from the Uranos database.
What are Uranos Personas?
Uranos Personas are interactive AI simulations of real-world consumers grounded in Uranos' extensive sociocultural research and micromilieu frameworks. They simulate the thought patterns, language, and behavior of real consumers.
How is Uranos AI (especially Virtualized Personas) different from other AI-powered personas on the market?
Data Depth & Validation — Uranos Personas are grounded in empirically validated sociocultural life-world models, not just generative or social media-derived training data.
Sociocultural Embedding — Each persona is integrated into a holistic micromilieu that encompasses values, lifestyle, media use, and consumer behavior.
Authenticity via Real Interviews — Language patterns are derived from actual consumer interviews, not generic or synthetic scripts, resulting in more realistic and trustworthy outputs.
Business-First Design — Built for marketers, researchers, designers, and strategists, with a clear focus on actionable insights and intuitive usability.
Is my data safe when using Uranos AI?
Yes. Data privacy and confidentiality are a top priority at Uranos. The platform is designed to meet high enterprise-level standards for data protection, especially when handling sensitive consumer and market information.
Does Uranos share my data with third parties?
No. Uranos does not share any client data with external third parties, except as outlined in our privacy policy. This includes both raw and processed data, as well as any interaction logs with Virtualized Personas or the Research Assistant.
Book intro