Insight in minutes.
Evidence you can defend.

Insight in minutes.
Evidence you can defend.

Insight in minutes.
Evidence you can defend.

Ask a business question. Uranos identifies the audiences that differ, validates insights with traceable survey data and exports a native PowerPoint — all in one workflow.

Ask a business question. Uranos identifies the audiences that differ, validates insights with traceable survey data and exports a native PowerPoint — all in one workflow.

Uranos platform on an iPad, showing micromilieu analysis

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Trusted by research and brand teams across Europe

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consumer interviews behind every answer

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countries, nationally representative

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personas per market

From question to slide

From question to slide

From question to slide

By the time the study lands, the decision is made.

By the time the study lands, the decision is made.

By the time the study lands, the decision is made.

So we compressed the path. One workflow carries your business question to the audiences, the evidence and the finished slide — no analyst queue, no five tools, no rebuilding results by hand.

So we compressed the path. One workflow carries your business question to the audiences, the evidence and the finished slide — no analyst queue, no five tools, no rebuilding results by hand.

So we compressed the path. One workflow carries your business question to the audiences, the evidence and the finished slide — no analyst queue, no five tools, no rebuilding results by hand.

UnderstandSee the socio-cultural landscape.
DiscoverFind the audiences that matter.
ExploreTurn segments into tangible people.
AnalyzeValidate ideas with real data.
PresentBuild ready-to-use slides.
CollaborateKeep your team aligned.
Understand

Who it is for

Who it is for

Who it is for

Built for whoever has to answer for the decision.

Built for whoever has to answer for the decision.

Built for whoever has to answer for the decision.

One evidence base, read differently depending on the decision you own — across the strategic and operational teams that have to act on it.

One evidence base, read differently depending on the decision you own — across the strategic and operational teams that have to act on it.

One evidence base, read differently depending on the decision you own — across the strategic and operational teams that have to act on it.

Marketing

Marketing

Marketing

Brief campaigns on the value systems that separate audiences, not on age brackets.

Sales

Sales

Sales

See which milieus your pipeline actually consists of, and which argument lands with each.

R&D

R&D

R&D

Develop against real, differing needs instead of an averaged persona.

Service

Service

Service

Anticipate expectations that diverge sharply between milieus with identical demographics.

Retail

Retail

Retail

Know which milieus walk into which format, and what they expect once inside.

HR

HR

HR

Understand the values of the people you want to hire — and keep.

Marius Kohlhepp

Director Customer Experience, Insights & Strategy at Audi AG

“With the help of our values-oriented customer segmentation, we are able to optimally align our brand and product strategy with our target groups and provide our colleagues in the projects with a truly differentiating positioning.”

“With the help of our values-oriented customer segmentation, we are able to optimally align our brand and product strategy with our target groups and provide our colleagues in the projects with a truly differentiating positioning.”

Research-backed AI

Research-backed AI

Research-backed AI

AI is easy. Evidence is harder.

AI is easy. Evidence is harder.

AI is easy. Evidence is harder.

Uranos answers from proprietary survey data instead of pattern-matching. Every claim carries its source, so the recommendation survives the first hard question in the room.

Uranos answers from proprietary survey data instead of pattern-matching. Every claim carries its source, so the recommendation survives the first hard question in the room.

Uranos answers from proprietary survey data instead of pattern-matching. Every claim carries its source, so the recommendation survives the first hard question in the room.

Source-traceable by default

Source-traceable by default

Every number links back to the underlying market research data, verifiable in one click.

Your data stays yours

Your data stays yours

Choose which datasets each conversation may use. Contracts with AI subprocessors prohibit training on your data.

Works with your own documents

Works with your own documents

Add PDFs, Word, Excel, CSV files or images and analyze them alongside the research data.

Security you can stand by

Security you can stand by

Security you can stand by

GDPR compliant

ISO 27001 certified

AES-256 at rest

TLS 1.2 in transit

No foundation-model training

Per-conversation data scope

Role-based access levels

Audit logging

Certified server infrastructure

Malicious-code safeguards

Confidentiality agreements

Access limited to authorized users

Before you book

Before you book

Before you book

The things people ask us most before a first conversation.

The things people ask us most before a first conversation.

The things people ask us most before a first conversation.

What actually happens in a 30-minute intro?

Most of it is listening — we want to understand the decision you are stuck on and who you have to convince. Only then do we open the platform, on your question rather than a canned example: the audiences, the evidence behind each number, the slide you would present. You leave able to judge whether this solves your problem, not just what the product does.

Where do the answers come from?

From our own survey research — more than a million consumer interviews across 22 nationally representative markets. Every figure traces back to the study and the question it came from, so it holds up when someone in the room asks.

Is the AI generating answers, or reading real data?

Reading. The assistant works on our survey data and carries the source with every claim. That is the difference between an answer you can present and one you have to defend.

We already work with a research agency or panel provider. Why add this?

Most questions never reach them — too small to justify a project, too important to guess. Those are the ones Uranos answers in minutes, from data that already exists. And when a question does need new fieldwork, we run that too, so the result lands in the same evidence base instead of another PDF.

What does it cost?

It scales with the markets you need and how many people use it, so a single list price would tell you nothing. Pricing is worked out individually once the scope is clear.

What happens to our data?

Processing and storage run on servers under EU data protection law. Nothing you enter is used to train OpenAI models, and client data is not shared with third parties beyond what our privacy policy sets out.

Bring the question.
We bring the evidence.

Bring the question.
We bring the evidence.

Bring the question.
We bring the evidence.

Thirty minutes, your own business question, and a look at where every number comes from.

Thirty minutes, your own business question, and a look at where every number comes from.

Thirty minutes, your own business question, and a look at where every number comes from.

Book a live intro